Who We Are

A new approach to mental wellness. 

KindSide creates artistic tools that support mental well-being. Our goal is to merge art and mental health in beautiful, inspiring ways. Our first product, Hope Cards, launched in December 2020 and was met with impressive demand. We listened to our customers who asked for a product designed to support their kids' mental well-being, and recently released Hope Cards Kids Edition. We'll continue to innovate and launch thoughtfully designed products to improve mental health. 

Lindsay Quinlan, Founder

Lindsay Quinlan

Lindsay created KindSide in 2020 to address the global mental health crisis and create tangible products that could help improve mental well-being and elicit positive emotion. After experiencing the challenges her family faced in throes of addiction for over a decade, recovering from an eating disorder herself in her twenties, and giving birth in a pandemic, Lindsay understands the collective struggle - and opportunities - in mental health. She's spent her career at the intersection of social impact and marketing, helping brands scale smartly in the wellness space. Most recently, Lindsay served as Director of Field Marketing and Impact at Cha Cha Matcha. Prior to that, she was the Brand Manager at Health-Ade Kombucha. Lindsay was the Director of Communications at EcoMedia, a former division of the CBS Corporation, which directed ad dollars to the nation's most respected non-profits. Lindsay co-owns Eco-Chick.com, the web's first sustainable living site for women founded in 2005 and she's written for publications including Edible, Cottages & Gardens, and Martha Stewart Whole Living.