Who We Are

Pioneering accessible mental wellness tools. 

KindSide is a privately held mental wellness company. We create artistic tools that support mental well-being. Our goal is to merge art and mental health in beautiful, inspiring ways. We're sold in retailers such as Bloomingdale's and look forward to the opportunity to share our tools even more widely through retail expansion. 

Lindsay Quinlan, Founder

Lindsay Quinlan, Founder of KindSide

Lindsay created KindSide in 2020 to address the global mental health crisis and create tangible products that could help improve mental well-being. After experiencing the challenges her family faced in throes of addiction for over a decade, recovering from an eating disorder in her twenties, and giving birth in a pandemic, Lindsay understands the collective struggle - and opportunities - in mental health. No stranger to startup hustle, Lindsay's spent her career helping brands scale smartly in the wellness and social impact spaces. Most recently, Lindsay served as Director of Field Marketing and Impact at Cha Cha Matcha. Prior to that, she was the Brand Manager at Health-Ade Kombucha. Lindsay was the Director of Communications at EcoMedia, a former division of the CBS Corporation, which directed ad dollars to the nation's most respected non-profits. Lindsay co-owns Eco-Chick.com, the web's first sustainable living site for women founded in 2005 and she's written for publications including Edible, Cottages & Gardens, and Martha Stewart Whole Living.